Custom fields enable you to create meta data — additional bits of information that can be used within your posts, pages, or custom post types.

If you found this video helpful, you’ll want to check out the excellent e-book, Meta Valuables, by Clark Wimberly. This 45-page handbook is loaded with real-world examples, code samples, and quick tips that will have you developing more dynamic templates in no time!

WordPress includes many different ways to store and access data. One of those is meta data, which can unlock a whole new world of functionality in your WordPress site. In just a few steps, you can do some pretty amazing things with meta data and custom fields.

Covered in this video:

• What is meta data?
• Using custom fields to create new meta data.
• Displaying meta data within your theme file.

“The truth is that you can do pretty much anything you want with meta data. Your imagination is your limit.”—Justin Tadlock