When we talk about search engine optimization (SEO), we’re referring to the strategies and techniques used to achieve higher rankings in search engines like Google, Bing, and Yahoo, thereby increasing the number of visitors to your website.
My good friend, Rebecca Gill, is a noted SEO expert and has written an excellent ebook titled, “The Beginner’s Guide to Search Engine Optimization.” You can download it for free here:
It covers the basics of SEO in an easy-to-understand manner, and will provide you with a foundational understanding of what SEO is and why it’s important to your website.
Rebecca goes far beyond the “how” of SEO, taking time to also clearly explain the WHY. Understanding the WHY will help you understand the importance of the HOW, and you’ll be in a better place to apply this knowledge to your own website or blog.
Hope this helps!
Thank you, Shawn. I downloaded Rebecca’s ebook and found it most enlightening and rewarding.