NOTE: This is a guest post by Nate Desmond and is an account of his personal experience with the SumoMe plugin and how it enabled him to build his email list. We hope it helps you, too!
Early this year, I launched a new blog.
I carefully designed my website, wrote interesting posts, and promoted my articles on social media.
After a few weeks, I started noticing a trend – my posts drove a fair number of visitors, but most of them simply disappeared back into the internet after reading. Very few people were subscribing to my email list.
This meant I wasn’t really building a community – each time I posted, I had to attract a whole new group of people instead of building on an existing community.
Then I installed SumoMe’s growth plugin.
After installing SumoMe and activating a couple of apps, I saw a 10x increase in email subscribers instantly and my blog community started growing nicely.
I actually liked SumoMe so much that I joined the company myself.
So, what is SumoMe?
SumoMe provides a free toolkit of apps to grow website traffic. These tools help drive extra traffic, engage current visitors, and build an engaged audience.
With the first two apps already live (and more on the way), SumoMe currently accomplishes this goal through an email subscription popup and a social highlighter function.
The List Builder app uses an email popup form to invite new visitors to join your email list. (This is the app that I used to 10x my email subscribers.)
New visitors to my website see this email popup
When I setup my new email form, I used the available options to customize it for my website.
First, I got to change the wording. I changed the headline and tagline to match the topic of my blog and the voice I write in. If you want to go all out, you can even set the form to redirect to a welcome page after someone subscribes.
With the wording customized, I moved on to the timing. By default, the popup launches in “smart” mode. This means that the form loads when SumoMe thinks that a visitor is preparing to leave your website. I wanted to make sure all of my visitors saw the subscription offer, though, so I changed it to manually load after 1 second (I’ll test the smart mode later).
This is what my settings panel looks like
Since the default color (blue) already matched my website, I skipped that option, and moved on to the integration panel. SumoMe has optional automatic integration options for MailChimp, Aweber, Constant Contact, and Campaign Monitor. Since I’m a big MailChimp fan (I even have their sticker on my laptop), I chose to connect the email form with my newsletter list.
Finally, I came to the advanced tab. Here you can select to limit the email popup from some pages, enter a URL to redirect new subscribers, or even add custom HTML code. I didn’t see a need to use any of the advanced options, but it was nice to know they were there.
In less than five minutes, I pushed my new email popup form live, and the new subscribers started rolling in. The next time I published an article, I was particularly excited to see just how many new subscribers I could get in a day.
Functioning much like Kindle’s and Medium’s social sharing highlight feature, the Highlighter app makes it easy for users to select a quote from your article and share on Twitter or Facebook.
Readers can highlight and share quotes from my blog
Setting up Highlighter was even faster than setting up my email form in List Builder: After installing the app, I simply added my Twitter handle.
Now when a visitor reads an article on my blog, they can easily highlight portions of the text that stand out to them. When they do so, a social share box hovers and gives them the opportunity to share my article on Twitter or Facebook.
Once someone has shared a piece of text, a light blue tint shows other readers that people particularly liked that quote and a small star with a number shows how many people shared it.
New visitors see that someone has already shared this quote
Since people are more likely to share text that has already been shared once, I’ve found it’s useful to highlight some of the best quotes myself when I publish a new article. This seeding of highlights encourages even more social sharing.
More Apps Coming
While the List Builder and Highlighter apps are already a powerful duo, we’re planning to add even more apps in the near future. To start it off, we’re on the verge of perfecting two new apps: one creates stupid simple Google goals to easily track sources and the other makes it easy to create PDFs from your posts to drive more email subscriptions.
Watch Your Website Grow
Are you ready to try SumoMe’s growth tools for yourself? Install the SumoMe plugin now →
You’ll be up and running in less than 5 minutes.